Public Relations | Marketing | Communications

The AdelmanDean Group provides public relations, marketing and communications consultation services to a wide variety of clients. We are passionate about collaboration in all forms, and we’re excited to talk with you about how we can help you manage all your strategic communication and business development needs.

Need us to operate as an extension of your internal team? You’ve come to the right place. Looking for someone to work as an external communications resource? We do that too! Get to know us a little better, then let’s talk about how we can help you make the biggest impact with your customers.


Liz Adelman

Liz Adelman is a seasoned public relations professional who specializes in achieving clients’ goals through media and public relations, community relations, special event planning, and social media strategy. She is originally from Fairfax, Virginia and has an undergraduate degree in Social Work from Longwood University and a master’s degree in Strategic Public Relations from Virginia Commonwealth University.

Liz has worked with clients such as Outlets of Des Moines, United Way of Central Iowa, Greater Des Moines Public Art Foundation, Des Moines Arts Festival®, Two Rivers Hospitality Group, and Percival Scientific, an Iowa-based biotech company.

Liz is an active member of the central Iowa community. She has co-chaired numerous events for local non-profits such as Greater Des Moines Habitat for Humanity "Hammers and Heals" and Prevent Child Abuse Iowa "Cheers for Children." Liz co-founded Art Week Des Moines and volunteers weekly with United Way of Central Iowa Book Buddy Program. In 2016, Liz was awarded Business Record Forty Under 40.

Genevieve Dean

Genevieve Dean is an experienced marketing and communications professional with over 10 years in all facets of the industry, including both traditional, social and interactive/digital. She has an extensive background in building strategic plans to create awareness and drive interest in both national and local markets to influence a targeted audience.

Genevieve began her career in Chicago working with brands like Wrangler, Cars.com, Chicago White Sox, US Cellular, Sears, Chicago Botanic Garden, to name a few. She entered the Des Moines market in 2012 where she was able to continue her work building and implementing strategic plans for Pella Windows & Doors, Indian Motorcycle, Victory Motorcycles and several other national brands. Genevieve currently works with a variety of clients including Outlets of Des Moines, Park Street Kitchen, Hilton Des Moines Downtown and the Salisbury House. 

Genevieve is very involved with philanthropic organizations within the Greater Des Moines community including sitting on the marketing committee for the Community Foundation of Greater Des Moines.  In 2016, Genevieve solely raised over $100,000 for the Leukemia and Lymphoma Society.